Pantnagar Journal of Research

Abstract

Television is a versatile technological tool used by the students for multiple purposes viz., disseminating information, education and entertainment. Considering its importance, an exploratory study was carried out with 200 agricultural students selected from three constituents' colleges of CCS Haryana Agricultural University, Hisar through proportionate random sampling method using structured interview schedule. Empirical data were tabulated and analyzed with the help of appropriate statistical tools by using Statistical Package for Social Sciences (SPSS). Findings of the study revealed that majority of the students (53.28%) watched television daily for '31min-1 h per day'. Moreover, most of the students (82.50%) watched television for entertainment purpose compared to academic and professional purpose. Study also revealed that age, education, medium of schooling, schooling, parental income, family education, scientism, job preference, annual expenditure, mass media exposure, information seeking behavior and risk orientation had positive and significant correlation with their television viewing pattern at 0.05 level of probability.